After completing a recent CiviCRM implementation, one client of mine that is a professional society reported back their membership has grown by 25% year over year.
They told me they’re attracting people who never used to come their way — because they’ve look more professional, more cohesive, more credible. In their words:
We look bigger than we actually are.
The 25% increase is what it’s all about. Not just launching a CRM or redesigning a website — those are means to an end. That’s not why they really came to me. I mean, we did do that work but creating the kind of systems and presence that move a bottom line number like membership growth is where buck stops.
Here’s the deal:
When you have professional design and clear event program offering that raises your stature, people are going to respond better. They join, they engage.
And hearing results like that gives me a motivational boost too. That’s why I’m here after all.