I had a demo call recently where an organization told me their EveryAction CRM cost jumped from $325/mo to $1,166/mo after their contact count grew to around 28,000 contacts. That is not a small increase. The worse part?
They said they received no notice and while it might have been buried in an email, they have tried to get a response about it from an account manager and are being ignored. Now it’s leading the to question whether EveryAction is really the right fit for them.
This is one of the risks with commercial CRM platforms. You may be using the system well. You ought to be growing your list.
So I looked at the pricing page. Not one dollar sign found. FWIW, Ctrl + F is my favorite keyboard command besides the everlasting Ctrl + C / Ctrl + V copy paste combo. Search anything!
So I then looked at the FAQ section. They have a question about whether pricing changes if you increase records. but no explanation of what the “next tier” looks like.
Another one asks what happens if you bring in fewer records or reduce records on file.
People, that tells you something.
You should not be incentivized to delete records from your CRM just to manage cost. And “your account manager will contact you” is not a pricing model. It is a conversation you are forced to have after being locked in. Your costs jump because the pricing model is built to extract more value from your success.
Before choosing a CRM, ask directly: How will our costs increase as we succeed? If the answer is vague, that is enough of an answer to not buy.
When you do not own your CRM, you do not fully control your long-term costs.